Fossil - The Time It Takes
D&AD Fossil - Josh Armstrong
A PR campaign to encourage Gen Z to value time through the Fossil brand.





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Josh Armstrong
Hello, I’m Josh.
Born and bred Prestonian, always had artistic tendencies, now looking to do something which can make a difference through my creativity. 4 years self taught on guitar (you’d think I have just started) and I love a good hike (walked up Skafell pike once!).